2005
04
11
Interceptor uses genetic algorithms for pattern discovery
Interceptor is a search engine marketing company. Today they announced that they developed technology for detecting “click fraud” (click fraud occurs when someone clicks on an online ad with the sole intent to cost the advertiser money). The article about this mentions genetic algorithms as one of the components of their technology:
Inceptor has the only bid management technology that incorporates a powerful, genetic algorithm to detect deep patterns in the data and automatically take action to optimize advertising campaign performance.
There are a number of posts on this blog that relate to marketing, see for example here or here.
Posted by admin on April 11th, 2005 under Illigal-blogging
Comments: none
Write a comment