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2004 025

Chances and Marketing: On-line Conversation Analysis for Creative Scenario Discussion

LlorĂ , X., Goldberg, D. E., Ohsawa, Y., Ohnishi, K., Tamura, H., Washida, Y., Yoshikawa, M. (2004)
TR No.: 2004025 | Download PDF | Download PS

Abstract:
Creativity protocols and methodologies tend to be time consuming if
applied manually. This paper presents how innovation support technologies
can be applied to collaborative scenario creation and discussion. The
fusion of change discovery, genetics algorithms, and computer-supported
collaborative tools, allow a group of participants in a creative processes
to have a pervasive access to reflection feedback about the scenario to
be analyzed in real time. The work summarized in this paper introduces
such innovation support technologies, as well as it summarizes a first
marketing research workshop powered by such technologies.

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